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Connecting emerging brands with lasting success.

Success begins by building relationships.

Our values are more than just a guide; they are the compass that shapes every action and decision we make. They form the bedrock of our beliefs and are absolutely crucial to our business. These values not only influence how we treat and represent our partners, both internally and externally, but they also distinguish us from the rest.

I have had the pleasure of working with Greg Rolfe for over 25 years, both in distribution and manufacturing sales. During our time together, Greg consistently grew sales above forecast through the trusted relationships he built over the years. He was a valued teammate throughout our 25-plus year journey. Greg developed many of the strategies for new product launches and promotions, all of which delivered placement and consumer trial, resulting in substantial brand growth. The sales teams he built, developed, and led consistently outperformed the industry. Greg is trusted and respected in the community and the market.

Wade Allen

We have known Greg for a very long time, since we opened our first pet business in 2006. We have been friends ever since and huge fans of his loyalty, dedication, and commitment in growing our brand. Greg Rolfe has been very supportive in all of our endeavors. His wide range of knowledge of the pet industry is over the roof.

Jusak Yang Bernhard and Jeffrey Manley

I’ve known Greg for the better part of 10 years. He has been incredible to work with as a manufacturer representative to my distribution center. He communicates extremely well and follows through. Greg really understands the different dynamics retailers and distributors have to negotiate on a daily basis. I will miss him as my manufacturer representative and wouldn’t think twice about doing business with him in the future.

Russell Armstrong

Create loyal customers that love your brand

By emphasizing the unique qualities of your products, we help customers see the significant benefits. This not only fosters brand loyalty but also creates an authentic connection between your customers and your brand.

Our reputation speaks for itself, validating our expertise and success

  • Extensive expertise spanning over three decades in the pet industry.
  • Esteemed reputation within the independent pet channel.
  • Proficient in seamlessly adapting to industry trends and deploying highly effective market strategies.
  • Vast network spanning both distributor and retail segments of the pet industry.